Barack Obama is Spicing up the Elections 2012

A WEEK ago the Obama re-election campaign unveiled a slogan for the fall campaign — its answer to Ronald Reagan’s “Morning in America,” Bill Clinton’s “bridge to the 21st century,” and other successful re-election pitches. There were reports that the slogan-writing process had been a struggle for the White House, and the final product bore those rumors out. “Forward,” the Obama campaign will be declaiming to Americans, which feels like a none-too-subtle admission that a look backward at the Obama economic record might be bad news for the president’s re-election prospects.
But maybe the White House doesn’t need a slogan. After all, it has a person instead: a composite character who’s been the talk of Washington these last few days, and whose imaginary life story casts the stakes in this presidential campaign into unusually sharp relief.

Her name is Julia, and she has the lead role in an Obama 2012 slide show that follows what’s supposed to be an American everywoman from childhood into retirement, tracking everything the Obama White House’s policies would do for her and everything the “Romney/Ryan” Republicans would not. The list of Obama-bestowed benefits includes Head Start when Julia’s a tyke, tax credits and Pell grants to carry her through college and low-interest loan repayment afterward, guaranteed birth control when she’s a 20-something and government-sponsored loans when she wants to start a business, all of it culminating in a stress-free retirement underwritten by Medicare and Social Security.




http://www.nytimes.com/2012/05/06/opinion/sunday/douthat-the-party-of-julia.html?nl=todaysheadlines&emc=edit_th_20120506